societal marketing concept meaning in Chinese

社会行销观念
社会营销观念

In the first part , the related work of societal marketing concept and green marketing are reviewed , which lead to bring waste processing into marketing research
第一部分回顾了国内外对社会营销观念和绿色营销的研究情况,提出了将消费后废弃物处理问题纳入营销研究范畴的想法。
It indicates the new method of waste processing , that is , we can set up a system which takes the enterprise as a center for waste processing . and in this part , the thesis expatiates on the solution of waste processing under the guidance of societal marketing concept
第四部分提出建立以企业为中心的消费后废弃物处理系统,重点阐述了在社会营销观的指导下进行消费后废弃物处理的解决方案。
At last , the case of fuji xerox ltd . and motorola ( china ) electronic ltd . are given to show the feasibility that societal marketing concept can be realized by the enterprise through waste processing . societal marketing concept is combined with waste processing in this paper . and that is applied to the practice
本文在社会营销观指导下,把消费后废弃物处理问题引入市场营销的实践活动之中,构建了以企业为中心的消费后废弃物处理系统,在理论和实践方面进行了一定的创新尝试。